COR.EARTH Product & Marketing Campaign

The Brief: Design an environmentally sustainable product and art direct marketing imagery using virtual 3D technology and traditional digital photographic methods, providing a campaign that sits seamlessly together. All imagery had to reflect the brand’s visual identity.

The 3D rendered virtual sets showcased the product in a lifestyle environment in a cost effective way, allowing the flexibility to reuse and adapt the sets for future product lines. Combining digital photography for details with the rendered bathroom sets, enabled us to capture a more natural feel in lighting and textures, helping add realism to the lifestyle sets.

Design, Art Direction & Photography: Adrian Briscoe

3D Visualisations: Subsultrastudio

Two black pump bottles labeled 'Hand Wash' and 'Hand Lotions' attached to a white tiled wall with a glass vase containing white flowers in the background.
A bathroom vanity area with a mirror, wooden cabinet, and various toiletries including two green bottles labeled 'Hand Wash' and 'Hand Lotion', a small bowl, a brush, and two sinks with faucets.
Minimalist bathroom with white walls, large window, modern bathtub, wooden vanity with two sinks, black faucet and soap dispensers, towels hanging on hooks, and a view of greenery outside.
A bathroom shower area with white tiled walls, a round overhead showerhead, and a soap dispenser with small bottles on a shelf. The floor is speckled and there is a drainage drain on the floor. A black and white 'copyright' logo is visible in the bot
Close-up of a bathroom countertop with black soap dispensers, the lavatory sink area, and green bottles of hand lotion and soap, with white tiled wall and a plant in the background.
A bathroom scene featuring a white bathtub against a tiled wall, with two green bottles of body wash and a shelf with a candle in a glass holder and soap, a soap dispenser, and a plant on the countertop.
A bathroom with white tiled walls and a shower area with a rain shower head, a glass partition, and three green bottles labeled 'body wash' and 'body lotion' on a white tiled ledge. There is a small window with a wooden frame above the shower area.
A woman with closed eyes relaxing with water droplets on her face, in black and white.
A grayscale photo of a woman with wet hair lying on her back, arm raised above her head, in a swimming pool. Nearby, a modern bathroom with a vanity, sink, mirror, and towels is visible. There are bottles of body wash and lotion on a shelf.
A sheet of waterproof identification labels and two dark green PET plastic dispenser bottles with lotion pumps, along with a brushed stainless steel bottle holder and shelf.
Close-up of a kitchen countertop with a metal shelf holding a black coffee maker and two green bottles. The shelf has a built-in hook for accessories and a mechanism for quick refilling and changing bottles.
Two black pump dispensers on a white countertop, alongside a set of green labels for shampoo, conditioner, body wash, hand wash, and hand lotion.
Top-down architectural plan of a room with various furniture items, plants, and equipment outlined in different colors.
Modern bathroom with white walls, a large window, a freestanding bathtub, green plants, wooden vanity with towels, and a small stool.
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Minimalist shower area with white tiled walls, a rainfall showerhead, a handheld shower, and a small shelf with bottles, illuminated by natural light from a large window.
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