COR.EARTH Marketing Campaign

The Brief: Design and art direct the build of virtual 3D bathroom settings and photograph details of real product in studio, providing a campaign that sits seamlessly together. All imagery had to reflect the brand’s visual identity. The 3D rendered virtual sets showcased the product in a lifestyle environment in a cost effective way, allowing the flexibility to reuse and adapt the sets for future product lines. Combining digital photography for details with the rendered bathroom sets, enabled us to capture a more natural feel in lighting and textures, helping add realism to the lifestyle sets.

Design, Art Direction & Photography: Adrian Briscoe

3D Visualisations: Subsultrastudio